Saturday, January 17, 2009

Fiat Launches the Stylish All New Linea



Fiat India Automobiles Ltd today entered a new chapter in India with the launch of the Linea which is expected to raise the bar for sedans available in the country. The car will shortly grace the Indian roads and will be available in both Multi Jet diesel and Fire petrol engine versions. The car designed by the Fiat Style centre in Turin will go on to become Fiat’s flagship product in India. The car is expected to create a new sub-segment between the mid-sized cars and the luxury cars segment due to its unique design, comfort ability, performance and features. Linea is first in the line of three launches that Fiat will undertake this year, the other two being Bravo and Grande Punto. 

The FIRE (Fully Integrated Robotized Engine) will power the petrol version of the Linea, and the diesel version will be equipped with the Advanced New Generation MULTIJET engine. The new generation multijet engine also boasts of higher peak performance with unparalleled power and torque outputs. This enables a fine balance of performance, refinement & fuel economy. Both the variants will be further supported with two option packs, one each on petrol & diesel top end variants mainly comprising of Dual Front Airbags and Blue & Me feature as standard. Blue & Me is the voice interactive device developed by Fiat along with Microsoft that offers an additional voice interface for the on board music system and can be linked to a personal mobile for communicating through the car’s audio unit & speakers. 

The car will be manufactured at the Ranjangaon plant near Pune and is the first major launch after the company introduced the Palio Stile Multijet last year. The three basic versions would be known as Active, Dynamic & Emotion with similar set of features for both variants. The Linea will be available in 4 colors at the time of the launch, Flamenco Red, Minimal Grey, Perla Champagne and Hip Hop Black.

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